Archive for the 'Big Ideas' Category
August 11, 2009
Data Crunch: Books and Their Competition for Leisure Time Attention – How Do They Stack Up?
Curl with a good book lately? Competing for the time and attention of today’s consumer is an ever increasing challenge in a world gone made with ever increasing audio, video, gaming and gadget options.
This podcast episode provide insights on consumer media use and book reading and purchase trends from the recently published 2008 Bowker [...]
August 6, 2009
BEA (Young Adult) Editor’s Buzz
Insightful and passionate, this intimate editorial exchange will provide you with the insiders perspective on some of the Fall’s new YA discoveries and potential breakouts.
This panel featured Arthur Levine of Arthur A. Levine Books, with Laini Taylor’s Lips Touch; Ari Lewin of Disney/Hyperion, who discussed Sarwat Chadda’s The Devil’s Kiss; Krista Marino of Delacorte Press [...]
August 5, 2009
Maximize Your Sales Potential: Amazon for Small and Mid-Sized Publishers
From Author Stores to Search-Inside-the-Book, Amazon offers a broad variety of innovative and proven tools to help ensure maximum exposure for your titles. Listen in to this podcast episode for a brief tour of these resources and programs, and how they can help you reach your audience.
August 4, 2009
A Strategic Approach for Harnessing the Power of Social Media: A Publisher Roadmap
Social media is no doubt transforming the publishing world, which can summed up by three “S” principles of Segmentation, Scale, and Simplicity.
To take advantage of these new tools, publishers, authors, and marketers need to segment who their audience is, and how and where they engage with social media online. Once niche platforms are identified, [...]
August 3, 2009
Today’s New Media Investments: A Discussion with Softbank Capital’s Eric Hippeau
New and radical innovation has accompanied each recession for the past four decades. And though the financial meltdown is historic in its roiling of hedge and mutual funds, there is still a substantial amount of uninvested money that will be invested soon. Couple this with the impact of new broadband and mobile media applications changing [...]
July 30, 2009
2009 BEA Editor’s Buzz
BEA’s original and ultimate transfer of tastemaking is back! Insightful and passionate, this intimate editorial exchange provides you with the insiders perspective on some of the Fall’s new discoveries and potential breakouts.
Hosted by John Freeman, US Editor of Granta, this panel featured Paul Elie of FSG, who talked about Michael Sandel’s Justice; Deb Futter [...]
July 28, 2009
How Social Media is Transforming the Way We Create, Publish and Sell Books
Social media is not just for kids anymore; it’s the #1 activity on the Internet.
From the Kindle to Facebook and Twitter, what does this all mean? How do publishers and retailers avoid making the same mistakes as the music and television industries?
Erik Qualman, author of Socialnomics: How Social Media Transforms [...]
July 24, 2009
Profitable Distribution Channels for Your eBook and Digital Audiobook Titles
Trade, higher educational, and IT publishers are not the only markets creating double-digit growth for eBook publishers and authors.
US and international booksellers, libraries, schools, associations and online communities are looking to buy your digital books now. Listen in as leading digital media distributors tell us where the smart money is developing digital book [...]
July 23, 2009
Publishers Business Opportunities: Google Book Search Library Project
Co-hosted by Google and The Association of American Publishers (AAP), this session was a a non-legal conversation, moderated by Michael Cader of Publishers Lunch, for those publishers interested in direct access with those who represented them during the negotiations, and a review of the multiple business opportunities for publishers unlocked by the settlement.
Cader was joined [...]
July 20, 2009
Jumping Off a Cliff: How Publishers Can Succeed Online Where Others Failed
As Rolling Stone observed in its 2007 series on the music industry’s decline: “it all could have been different.”
In the coming years, will those words also haunt publishers? This panel starts from an (almost) undisputed point of view: at the turn of the millennium, a handshake away from a landmark deal with pioneering P2P [...]
July 8, 2009
7×20x21: Richard Nash
Richard Nash ran Soft Skull Press, now an imprint of Counterpoint, from 2001 to 2007 and ran the imprint on behalf of Counterpoint until early 2009. He’s now consulting for authors and publishers on how to reach readers.
Richard was the final speaker at the 7×20×21 event at BookExpo America 2009.
July 8, 2009
7×20x21: Matt Supko
Matt Supko is a former bookseller and the web developer for ABA/IndieBound.org. Matt is featured in the sixth BEA 2009 7×20×21 video podcast episode.
July 8, 2009
7×20x21: Jeffrey Yamaguchi
Jeffrey Yamaguchi is the Director of Online Marketing for Knopf Doubleday Pubilshing Group, and the author of 52 Projects: Random Acts of Everyday Creativity and Working for the Man: Inspiring and Subversive Projects for Residents of Cubicle Land. He has directed online marketing campaigns for books by John Grisham, Artie Lange, and Chuck Palahniuk.
Jeff [...]
July 7, 2009
7×20x21: Debbie Stier
Debbie Stier, the middle speaker during the BEA 2009 7×20×21 event, is a Senior Vice President and Associate Publisher at HarperStudio.
