Archive for the 'Educational Programs' Category
August 4, 2008
The Author-preneur: Balancing Authorship and the New Business of Brand-building
“Authors must become brands” is now common wisdom in book publishing. But should authors be in business beyond their books?
The growing trend towards “author-preneurship” reveals a range of opportunities and skills for authors to both gain from and contribute to the business world. Authors are founding startups, producing films, running lecture agencies, consulting with [...]
August 1, 2008
How Much is That Web Site Worth? Considerations for Buying Specialized Content and Targeting Niche Audiences
Publishers looking to build web communities are increasingly faced with a choice: build, or buy? To make the right decision, prospective buyers need to consider the time, resources and benefits of acquiring targeted web communities.
In this podcast episode Brian O’Leary, Founder of Magellan Media Consulting Partners, leads publishers through this process. Among other things, [...]
July 31, 2008
Chinese Publishing: Mapping the Market and Extending the Partnerships
Who is who, and who is doing what in the Chinese publishing market. How and where to find reliable and detailed market information – in English? What can a partnership do that a straight right sale can’t? And why do Chinese want to localize certain books?
Robert Baensch, Principal of Baensch International Group Ltd. and author [...]
July 29, 2008
How to Succeed in Publishing Using LinkedIn
LinkedIn has grown to become the professional equivalent of MySpace. Listen to How to Succeed in Publishing Using LinkedIn and find out why LinkedIn has become the number one business networking tool on the Internet.
Ever wanted to know how you can expand your business and network with LinkedIn? Learn how to launch your own [...]
July 28, 2008
2008 BEA Librarian Book Buzz
Book Buzz…Created by Librarians….FOR librarians!
Hosted by the AAP Trade Libraries Committee, the 2008 BEA Librarian Book Buzz brought together the industry’s top library marketing directors of the nation’s publishing houses. They were each given a chance to talk about the titles they find most inspiring for the upcoming season…and why.
This panel was moderated by [...]
July 25, 2008
Obscene in the Extreme: Why Books Still Get Banned
The electrifying national bestseller The Grapes of Wrath was burned and banned in 1939 in Kern County, California—the Joads’ newfound home. “If that book is banned today,” asked the local librarian, “what book will be banned tomorrow?”
Today, about 500 books are formally challenged each year. Why are we still so afraid of the free [...]
July 24, 2008
How Libraries Buy: Librarians Reveal Their Methods for Collection Development
According to BISG, libraries will spend over $1.8 billion on books in 2008. Buying for a library is quite different from buying for retail. No sales reps call on librarians and they do not return books, so they have to select carefully.
In this podcast episode – How Libraries Buy: Librarians Reveal Their Methods for [...]
July 22, 2008
The New Literacy: How Graphic Novels, the Web, and Video Games are Changing the Way We Process Information
Next-gen readers are visually assaulted by all forms of media and for the publishing industry to keep up with this pace it requires delivering information that is all things at once: entertaining, informative, credible and visually appealing.
The panelists for this program represent publishing and educational programs that monitor the development of the newest version [...]
July 21, 2008
BEA Editors Buzz
The 2008 BEA Editors Buzz panel was re-vamped to deliver the pre-show buzz right before the show-floor opened. This year’s event featured six top editors, each filling us in on their top book picks for this year.
This panel of distinguished editors included Richard Nash, Editorial Director at Counterpoint; Megan Lynch, Senior Editor at Riverhead [...]
July 17, 2008
Creating Maximum Customer Experience Through Felt Need Merchandising
Drawing from both customer research and years of personal retail experience Wayne Hastings, Sr. Vice President and Group Publisher at Thomas Nelson, leads this session – Creating Maximum Customer Experience Through Felt Need Merchandising.
This podcast episode will help retailers understand how they can not only help customers shop their stores, but also keep them [...]
July 15, 2008
Scaling the New Economies: In Search of Book Publishing’s 2.0 Business Model
As consumers grow increasingly used to consuming an enormous amount of information from countless websites and blogs, for free, what’s the business model for traditional publishers? And how do we compete in a world where people are willing spend their time writing for Wikipedia, a website or blog, for nothing?
With these new economies becoming [...]
July 11, 2008
Teaching Some Old Publishing Dogs Some New Digital Tricks
Some exciting solutions that would change the way publishers do business are being offered by third-party vendors. How do they find it selling new ways of doing things in a media industry that has changed less than any other in the past decade? In this podcast episode – Teaching Some Old Publishing Dogs Some New [...]
July 10, 2008
Publisher Paradigms for the Emerging Generation of Mobile Content Consumers
Moving forward, the ability to create content that is enjoyed and shared by consumers will define success in publishing. New mobile devices and technologies, such as Apple’s iPhone, Amazon’s Kindle and Sony’s eBook Reader, are just a few of the devices that are changing how people consume and share book content.
For publishers to remain [...]
July 8, 2008
The Caravan Project: Good Books Any Way You Want Them Now
The Caravan Project is an innovative non-profit partnership of publishers, distributors and booksellers which has produced scores of books in multiple platforms: e-books, downloadable audio, print-on-demand and large print.
Peter Osnos, Founder and Editor-at-Large, PublicAffairs and Director of The Caravan Project moderates this panel of digital publishing experts. These project participants describe its [...]
