Archive for the 'Archive 2007 Podcasts' Category
June 10, 2007
Giving it Away: Free Lunch or Unrealized Opportunity
For publishers and authors alike, control of their content is traditionally of paramount importance. Yet for a growing segment of book publishing, a “free lunch” – usually served online, or at least dished out in one digital form or another – is seen as a smart marketing ploy to lure readers.
Christopher Kenneally, Director [...]
June 8, 2007
Upfront and Unscripted: Jon Karp, publisher of TWELVE
Jon Karp is publisher and editor-in-chief of TWELVE. This new imprint aims to release just twelve new books per year. Karp discusses this “quality over quantity” approach and previews the titles that will be released in the upcoming year. Carl Lennertz, VP of Independent Retailing for HarperCollins, hosts this discussion.
June 7, 2007
My Debut Novel: What I Wish My Publishing House and Booksellers Knew Before the Release
Lisa Tucker, author of Once Upon a Day and The Song Reader, moderates this panel discussion focusing on ways first-time authors can create industry buzz for their novels. Panelists include Marly Russoff, President of Marly Russoff and Associates, Mary Gay Shipley, owner of That Bookstore in Blytheville, Arkansas, and Michael Selleck, Senior Vice President, [...]
June 6, 2007
Upfront and Unscripted: Tony and Maureen Wheeler, co-founders, The Lonely Planet
Tony Wheeler is the co-founder and publisher of The Lonely Planet series of guidebooks. Along with his wife, Maureen Wheeler, he has written the new book Unlikely Destinations: The Lonely Planet Story. The Wheelers discuss how they met in London, why they started The Lonely Planet, and where this series has taken [...]
June 5, 2007
The Role of Publishers in the Real Digital Age: An Insider’s Perspective
Jeff Gomez is Director of Internet Marketing at Holtzbrinck Publishers and author of the upcoming book Print is Dead: Books in Our Digital Age. In this seminar, sponsored by the Audio Publishers Association, Gomez discusses the new landscape of publishing in the digital age and ways the industry can keep up with rapidly changing [...]
