Archive for the 'APA Conference' Category
June 19, 2007
Thinning the Ivy: How Yale University Press Used New Media to Change its Image
As the publishing industry embraces the world of new media, lessons can be learned from the pioneers of our business. Daniel Lee, Web Marketing Manager for Yale University Press and Chris Gondek, Producer and Host of the Yale PressCast will speak about the genesis of their successful project and share real results from their [...]
June 14, 2007
Corporate Social Media Platforms: A Case for Publisher Participation
Corporations in all industries are experimenting and effectively using social networking tools to build product awareness and communicate with customers. In the publishing environment, books provide an easy platform for the many individual consumer and author blogs that exist – and there are many – but what about the publishers?
This session provides an [...]
June 10, 2007
Giving it Away: Free Lunch or Unrealized Opportunity
For publishers and authors alike, control of their content is traditionally of paramount importance. Yet for a growing segment of book publishing, a “free lunch” – usually served online, or at least dished out in one digital form or another – is seen as a smart marketing ploy to lure readers.
Christopher Kenneally, Director [...]
June 5, 2007
The Role of Publishers in the Real Digital Age: An Insider’s Perspective
Jeff Gomez is Director of Internet Marketing at Holtzbrinck Publishers and author of the upcoming book Print is Dead: Books in Our Digital Age. In this seminar, sponsored by the Audio Publishers Association, Gomez discusses the new landscape of publishing in the digital age and ways the industry can keep up with rapidly changing [...]
