Archive | September, 2011

Interview with David Shanks, CEO of Penguin USA

In this exclusive interview for Digital Book World, Rich Fahle of Astral Road Media interviews David Shanks, CEO of the Penguin Group (USA), who discusses the difficulties of juggling both print and e-publishing, the place of Book Country in Penguin’s strategy, and the future of handselling and brick-and-mortar retailers.

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Interview with Gretchen Rubin, Author of The Happiness Project

In this exclusive interview for Digital Book World, Rich Fahle of Astral Road Media interviews Gretchen Rubin, the author of The Happiness Project, who discusses author platform and branding, managing social media, and discoverability.

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Interview with Bob Miller, Group Publisher at Workman Publishing

In this exclusive interview for Digital Book World, Rich Fahle of Astral Road Media interviews Bob Miller, Group Publisher at Workman Publishing, who discusses the continued importance of their physical and print backlist titles, how the company extends their lives through revisions and marketing, and long-term strategies to navigate verticals and manage risk.

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Interview with Richard Nash, Founder and CEO of Cursor

For Digital Book World, Rich Fahle of Astral Road Media interviews Richard Nash, Founder and CEO of Cursor and Publisher of Red Lemonade, who discusses copyright and nontraditional licensing; scalability; discoverability; and the relationship between author, agent, and publisher.

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