Archive | August, 2010

BEA Live Webcast! OverDrive’s David Burleigh on Digital Books

David BurleighFor our final BEA podcast of 2010, we take you back to the final day of this year’s conference. In our first-ever live webcast from the show floor, we caught up with David Burleigh, Director of Marketing at OverDrive, Inc.

As a sponsor of the IDPF Digital Book 2010 conference, Overdrive is empowering publishers, enterprises, libraries, schools, and retailers to maximize their presences in the digital world by enabling them to securely manage, protect, and lend or sell digital audiobooks, eBooks, music, and videos.

Burleigh not only tells us what OverDrive is up to, but gives his thoughts on the direction of digital books, in general.

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Selling Rights into Spanish Language Markets

This panel, moderated by Christopher Kenneally, Director, Business Development, Copyright Clearance Center and host of the Beyond The Book podcast series, uses case studies and best practices to tackle many pressing issues: Territorial issues between Spain and Latin America; the role of agents and scouts; and the effect of Spanish language publishing within the US.

Kenneally was joined on the panel by Diana Finch, agent, AAR; and Blanca Rosa Roca, Roca Editorial.

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New Guidebook: Publishing for Tomorrow’s Wired World

Brian O'LearyThe Perfect Guidebook: Outlining where the guidebook falls between planning the perfect vacation and sharing it with others. Guidebook publishers who are leading the industry in mobility publishing will reveal: How much information is too much for travelers planning a trip; the emerging role of video in travel planning; How user-generated content about travel is evolving and changing editorial development; And last but least, the impact of social media. You don’t need to be a guidebook publisher to benefit from the takeaways from these industry innovators.

Moderated by Brian O’Leary, Principal at Magellan Media, this panel of experts included John Boris, EVP, Lonely Planet & Managing Dir., Lonely Planet Americas; Tim Jarrell, VP & Publisher, Fodor’s Travel; and Robert Flynn, Global Travel Publisher and Vice President, Frommer’s.

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How the Digital Book Cloud Works for Publishers and Users

In this session, “How the Digital Book Cloud Works for Publishers and Users,” Mark Nelson, Strategic Partner Manager, Google, talks about Google’s “books in the cloud” product, Google Editions.

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Shanda: Bringing Literature Online and Comparing Experiences Between China and the US

Ira RubensteinThis session, “Shanda: Bringing Literature Online and Comparing Experiences Between China and the US” featured Zhou Hongli, CEO Shanda Literature; and Ira Rubenstein, Executive Vice President, Marvel.

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Mobile Apps: A Publisher Roadmap for Creation and Use

Apps for eReaders, smart phones and social networks are growing exponentially; with location-specific content apps at the top of latest innovations. This panel discusses the opportunities around book apps with a focus on how publishers are using apps to promote and distribute content. How is Apple’s App Store evolving with the introduction of the iPad? What can we expect with the explosion of new eReaders coming to market? What kind of innovation are we seeing with apps by service providers and publishers? What is the next frontier of mobile apps and the book industry? If you’re thinking about mobile apps for your content, you won’t want to miss this podcast.

This panel of industry experts featured Josh Koppel, co-founder, ScrollMotion; Dominique Raccah, CEO, Sourcebooks; Linda Gagnon, SVP – Digital Media Services, Baker & Taylor; and Peter Costanzo, Dir., Online Marketing, Perseus Books Group. The session was moderated by Michael Cairns, Managing Partner, Information Media Partners.

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Rights, Royalties & Retailers: What Works?

Richard NashRead any news surrounding the agency model, iPad, or Amazon, and one can easily conclude why rights standardization is so crucial today. The pie is only so big, and everybody wants a piece of it.

Ebooks supplied the grist to the mill for revamping the business model; and everybody’s lunging at once. Authors are self-publishing (the really big ones and the really small ones); publishers are playing with rev-share models; both wholesalers and retailers are looking at the discounts they give publishers. And the line between royalties and retailers is blurred, and challenging for old channel partners. Hear these industry stakeholders as they talk candidly, and haggle, for their piece of the digital pie.

Moderated by Laura Dawson, CEO, LJNDawson, this panel featured David Marlin, President, MetaComet Systems; Richard Nash, founder, Cursor; Andrew Weinstein, VP & GM – Retail Solutions, Ingram Digital; and Scott Waxman, Principal, Waxman Literary Agency.

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The Next Decade in Book Culture: A Conversation sponsored by the National Book Critics Circle

With these little handy things called books slated for extinction, what is a reviewer to do? IPads, Nooks, Kindles? What are these little plastic things with buttons? And what are they doing to our beloved reflections? We are set on the launch pad—the engines are heavy with fuel, and are rumbling. But where are we going? We brought together a panel of writers, editors, and professionals, established on the vanguard, to discuss prospects for the review and how it may change, in the near future.

Moderated by National Book Critics Circle board member John Reed, this panel featured Carolyn Kellogg, who writes about books for the Los Angeles Times; Nicholas Latimer, Vice President, Director of Publicity at Alfred A. Knopf; Ed Nawotka, founder and editor-in-chief of PublishingPerspectives.com, a daily online trade magazine for the international publishing community; Denise Oswald, Editorial Director of Soft Skull Press; John Reed, a National Book Critics Circle board member and Books Editor of The Brooklyn Rail; and Kate Travers, a marketing, media, and branding strategist to publishers, authors and literary organizations.

This video features an introduction by Jane Ciabattari, NBCC president.

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Community Social Networking: A Guide for Retailers and Librarians

David Meerman ScottCharlene LiThe advent of social networking has given rise to a new culture of sharing and retailers and librarians should leverage the opportunity to engage and connect people around books and their ideas. But to do this, you need a strategy and a plan, not a haphazard, “see what sticks” approach to social technologies. Listen to this session and come away with a better understanding of how social networking can benefit your organization and a list of what “To Do” first, second, and onwards.

This informative session was presented by Charlene Li, author, Open Leadership: How Social Technology Can Transform The Way You Lead, and David Meerman Scott, author, Real-Time Marketing & PR: How to Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now.

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Using Online Collaboration to Complete Your Book

DIY Conference LogoThe old days of printing your manuscript 15 times and mailing it to editors, friends and family for feedback are over. Traditionally, an author would repeat this process several times and receive different sets of edits and comments to merge into a new draft. Not only was this time consuming and messy it could take several months, if not years.

Utilizing online tools for collaboration is now a reality. Whether you are sharing simple ideas through email or have enlisted the help of an online publishing platform such as FastPencil. Listeners of this session will learn who should be included on a book collaboration team, what types of feedback to request and trust as well as details on a few online tools that can make the editing process more manageable. This session was presented by Michael Ashley, Founder & Chief Technology Officer, FastPencil, Inc.

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DIY Innovation & Success: Selling and Retailing Your Book

DIY Conference LogoWhen your book goes to print, the question remains: how are you going to sell it? There are many ways to make a sale–your website, online retailers, bookstores, distributors that sell to bookstores, specialty shops–but you need to know how to navigate these options in order to maximize the results.

In this session, hear from independent booksellers and self-published authors who have attacked the market from all sides and have the information you need to get your work in front of a buying public. This event was moderated by Claire McKinney, former Publicity Director, Henry Holt.

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Auturo!: Get all the Services You Need to be a Successful Author

DIY Conference LogoRobert Kasher, Business Development Manager for Integrated Solutions BookMasters, shows how Auturo from BookMasters and services like it, gives you the author and/or publisher the full suite of production and distribution services you need to manage, produce and deliver your content in any format, print or electronic to any place in the world.

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SharedBook

DIY Conference LogoIn this session, Caroline Vanderlip, CEO of SharedBook, talks about the services her company offers. SharedBook enables companies and consumers to dynamically produce personalized and customized books and documents with its patented publishing and annotation platform.

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Authors’ Online Resource: DIY Publicity, Promotion and Events

DIY Conference LogoSocial networks, online book publicity, promotion and events are essential components for every author who wants to reach their audience, today. Online resources abound and authors everywhere are utilizing the Internet’s infinite support.

Whether published traditionally or self-published, it is up to authors to drive sales for their books. Authors will come-away with a heightened sense of what online tools are available and steps to put them into action. PJ Campbell, Director of Events, John Wiley & Sons, author, Authors Online Resource: DIY, Publicity, Marketing and Events, shares her strategies for creating a successful online book campaign.

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