BookExpoCast

Many publishers have internally embraced environmental initiatives. Now it’s time to show the readers.

Hear leading members of the Book Industry Environmental Council introduce the industry to its first green certification program and eco label. Panelists covered the benefits of the certification and eco label including: Most rigorous system out there and developed by industry collective through the Book Industry Environmental Council; Green Publisher certification that verifies environmental performance across 22 areas; Addresses recycled and certified fiber use, Endangered Forest impact, reducing carbon footprint and much more; National standard that retailers, librarians, readers and others will be able to understand and support; Will enable environmental leaders to differentiate themselves.

This session was moderated by Todd Pollak, Program Manager, Book Sector, Green Press Initiative. He was joined on the panel by Pete Datos, VP Inventory & Procurement, Hachette Book Group; and Lisa Serra, Director Corporate Paper Procurement, Scholastic.

Recently, a significant number of translations of Spanish books, notably fiction, has succeeded with American readers. What are the lessons to learn? What are the perspectives ahead?

Barbara Epler, Publisher and Editor-in-Chief, News Directions, moderated this panel of experts. Epler was joined by Esther Allen, translator, director Center of Literary Translation, Columbia University; Valerie Miles, Granta en Español; Francisco Cuadrado, Editorial Alfaguara; and Jesus Badenes, Editorial Planeta.

With two kids nonfiction books on the National Book Award for Youth list this year, is younger nonfiction becoming the new hot category? Nonfiction has always been an essential part of school and library collections – now that popularity is reaching the bookstore. With perspectives from publishing, bookselling, writing, and the library world, this panel discusses why kids love nonfiction, why it’s becoming a larger part of the market today, and what you can expect in the coming years.

The Book Industry Study Group’s (BISG) pioneering research survey Consumer Attitudes Toward E-Book Reading has been providing trend line data from hundreds of e-book consumers since November 2009. The survey, conducted 3 times over the course of 9 months, asks questions of print book consumers about their current interest in and preference for various kinds of digital content, and the factors that influence their e-book reading habits and purchasing decisions.

During this session, BISG highlights new findings from the survey’s 3rd fielding, describing the ways in which book readers have altered their e-book consumption over the past 6 months in relation to how and where they acquire e-books, which genres they prefer, whether Digital Rights Management matters, and many other specific issues related to attitudes and preferences. This session will benefit those tasked with refining digital strategies, as well as those simply curious about how e-book readers are buying and reading digital content.

Angela Bole, Deputy Executive Director for Book Industry Study Group and Kelly Gallagher, VP – Publisher Services, RR Bowker, were the presenters.

The undercurrent between publishers and librarians was evenly disputatious prior to the explosion and mainstreaming of digital content. Today, there is a general fear over each other’s role and reaction as digits begin to replace print in the collections of libraries throughout the U.S.

Listen in as this group of publishers and librarians talk candidly about their hopes, fears and concerns regarding their roles, and the roles of their counterparts as digital formats gain real traction.

This session featured Nora Rawlinson, co-Founder and Editor, EarlyWord.com; and Michael Santangelo, Brooklyn Public Library.

With tectonic shifts in the ways that books are made, bought, and sold, packagers are perfectly positioned to provide the services that publishers need to adapt to the new realities of making books quickly, economically, and in multiple formats. In this panel, experienced packagers, high-level publishing executives, and representatives of the new technologies share their ideas and strategies for finding opportunities in the new publishing landscape. The panel not only offers critical insights to all packagers—veterans and newcomers alike— but will also be of interest to editorial, design, and production staff, as well as to freelance editors, design, and production staff, as well as freelance editors, designers, illustrators, and production consultants.

This panel of industry experts included Jim Becker, Co-President, becker&mayer!, LLC; Deb Brody, Executive Editor, Harlequin; Nancy Hall, President, The Book Shop, Ltd.; Peter Norton: Vice President and Publisher, Thunder Bay Press; Mel Parker: President, Mel Parker Books, LLC; Lorraine Shanley; Principal, Market Partners International; and Debbie Stier, SVP Associate Publisher, Director of Digital Marketing, HarperCollins.

This event was moderated by Alison Fargis, Partner, Stonesong Press, LLC.

Edelweiss, Above the Treeline’s on-line interactive publisher catalog service, has come a long way since last year’s formal launch at BookExpo. Edelweiss has established itself as the leading on-line digital catalog, with 1,200 industry professionals using it to buy and research titles from many of the largest publishers in the world.

In this session, John Rubin, founder of Above the Treeline, reviews the basics of Edelweiss’ extensive features, but the majority of the session is spent on the significant new features and enhancements that have been introduced over the course of the year.

Everyone loves book clubs! Take this opportunity to learn about the books that these publishers have earmarked as the 30 hottest book club titles for fall. This video is perfect for booksellers, librarians and book club leaders who want to know what’s coming that will appeal to this key market segment.

This event was moderated by Carol Fitzgerald, ReadingGroupGuides.com and President of The Book Report Network. She was joined by panelists Michael Croy, Field Sales Director, Simon & Schuster; Jennifer Hart, VP/Associate Publisher, Harper Perennial, Harper Paperbacks and Avon; Patrick Nolan, VP of Trade Paperback Sales, Penguin Group USA; Karen Torres, VP Trade Sales Marketing Director/Field Sales Director, Hachette Book Group; Talia Sherer, Director of Library Marketing, Adult Trade, Macmillan; and Jane von Mehren, SVP/Publisher Trade Paperbacks, Random House Publishing Group.

Every Latino author on this panel has well over 100,000 in book sales, illustrating that Latino authors do sell. This fast paced session focused on the careers of these remarkable authors, why Latino authors don’t always receive the attention they deserve and why we will be seeing more best selling Latino authors.

The distinguished panel included authors Ana Nogales, Ph.D., Juan Gomez-Jurado, Daisy Martinez, and Matt De La Pena, along with Camilo Cruz, President, Editorial Taller del Exito.

Two days, thousands of books, eight librarians! Collection development librarians share their top picks (and best buys) direct from the floor of Book Expo America 2010.

Participants included: Barbara Hoffert, Editor of Library Journal’s “Pre Pub Alert”; Jason Honig, Collection Development Office, San Francisco Public Library; Douglas Lord, Library Journal’s “Books for Dudes” Columnist; Robin Nesbitt, Technical Services, Columbus Metropolitan Library (OH); Nora Rawlinson, Co-Founder and Editor, EarlyWord.com; Miriam Tuliao, Assistant Director, Central Collection Development, The New York Public Library; Neal Wyatt, Past President, Reference and User Services Division of the American Library Association and editor of Library Journal’s “RA Crossroads” and “The Readers Shelf”. This session was hosted by Barbara A. Genco, Collection Management Editor, Library Journal.

Reaching the Hispanic community is key since between 2010 and 2050 the Hispanic population will grow from 49 million to 132 million. This session covers 20 different ways for your bookstore or library to market to Latinos. It covers the Internet, community publications, podcasts and more. 71% of the readers of Hispanic newspapers and magazines have the internet in their home.

This panel of experts included Loida García Gebo, President, REFORMA; Zeke Montes, President elect, National Association of Hispanic Publications; Nora de Hoyos Comstock, PhD, President, Las Comadres para las Americas; Teresa Mlawer, President, Lectorum, and Leylha Ahuile, Multicultural Editor, Mintel Group and Publisher of tintafresca.us.

The panel was moderated by Kirk Whisler, President, Latino Print Network.

There has been widespread discussion throughout the book industry and beyond concerning the adoption of an agency model for the sale of eBooks. To date only a few major publishing companies are in the process of implementing this new business model, but the issue has raised many questions concerning how this model works, what the benefits are, and what new requirements are made on the publisher and the retailer or e-tailer.

The implications are also unclear: does it tip the vendor/publisher relationship on its head? Watch this informal conversation among four astute industry observers and stakeholders, as they attempt to level-set our understanding of this business model innovation and discuss its implication in the context of its application in other media verticals, especially the music industry.

This event was moderated by Scott Lubeck, Executive Director, BISG. Lubeck was joined on the panel by Michael Cader, Publishers Lunch; Bob Kohn, Royaltyshare; and Dominique Raccah, Sourcebooks, Inc.

Creating an effective online marketing and publicity strategy for authors is the new mandate for short term book promotion and long term brand-building. The challenge lies in engaging existing online communities as well deciding when and where it’s appropriate to build a community, and how best to deploy an author’s time and energy. This panel offers diverse perspectives on how to create scalable strategies for a range of fiction and nonfiction authors.

Moderated by Charlotte Abbott, publishing journalist and digital content strategist, this panel featured Kathleen Schmidt, Shreve Williams Public Relations, Director of Publicity and Digital Media; Ron Hogan, Houghton Mifflin Harcourt, Director of E-Strategy; and Jason Ashlock, Principal, Moveable Type Literary Agency.

The supply chain in the publishing industry is undergoing significant change. Change that is coming from multiple directions all at once. The world economy and the decrease in discretionary spending, the competition for reading amongst many media and entertainment choices, and, most significantly, the expanding diversification in content be it digital, print-on-demand, or traditional print. Additionally, consumer access to books and content has never been more diverse… all of this leading to a shifting of the traditional supply chain to a new world publishing order where the consumer defines where, when, and how to served.

This presentation by Kelly Gallagher, VP – Publisher Services, RR Bowker, will seek to cover details and data, and perspective around this fast changing consumer driven market.