August 4, 2009
A Strategic Approach for Harnessing the Power of Social Media: A Publisher Roadmap
Social media is no doubt transforming the publishing world, which can summed up by three “S” principles of Segmentation, Scale, and Simplicity.
To take advantage of these new tools, publishers, authors, and marketers need to segment who their audience is, and how and where they engage with social media online. Once niche platforms are identified, whether it’s through Facebook, iPhone or Twitter, content needs to be properly scaled for those mediums to engage with the people who spend hours each day sharing and reviewing their favorite books. Lastly, delivering a simple message through the right vehicles will lead to explosive viral growth among book-lovers, generating increased web traffic, and ultimately move the needle with sales.
In this podcast episode Tim O’Shaughnessy, CEO & Co-founder of LivingSocial discusses popular authors who have succeeded in growing a community and fan base they can leverage and engage with online.
