July 28, 2009
How Social Media is Transforming the Way We Create, Publish and Sell Books
Social media is not just for kids anymore; it’s the #1 activity on the Internet.
From the Kindle to Facebook and Twitter, what does this all mean? How do publishers and retailers avoid making the same mistakes as the music and television industries?
Erik Qualman, author of Socialnomics: How Social Media Transforms the Way We Live and do Business tells us why it’s imperative to harness the power of the social graph, rather than be crushed by it.
