July 6, 2009
7×20x21: Lauren Cerand
A unique event designed to inspire conversation, creativity, and passion for the future of publishing. It was born in the UK, where the most recent event at the London Book Fair was presented to a standing-room-only crowd.
This panel was the first US adaptation. Seven presenters who are at the forefront of what is exciting in publishing now were given seven minutes each to present their stories to the crowd. Their presentations were accompanied by a PowerPoint presentation of 20 slides, with a strict 21-second limit per slide, which forced the presenter to keep the presentation moving forward quickly. The guidelines for what they discussed were left wide open, in order to encourage a wide range of topics and styles of presentation throughout the panel.
This video, the first of seven, features Lauren Cerand, an independent public relations representative who has been described as one of the “cultural gatekeepers in the literary world” by Time Out New York and as the “Best of New York” by the Village Voice.
This event was hosted by Ryan Chapman and Ami Greko of MacMillan.



