August 4, 2008
The Author-preneur: Balancing Authorship and the New Business of Brand-building
“Authors must become brands” is now common wisdom in book publishing. But should authors be in business beyond their books?
The growing trend towards “author-preneurship” reveals a range of opportunities and skills for authors to both gain from and contribute to the business world. Authors are founding startups, producing films, running lecture agencies, consulting with Fortune 500 companies, and entirely-author led services for the industry itself. This underscores not only the desire for an author point of view in business but the benefits of authors taking an entrepreneurial approach to one’s literary career.
In this podcast episode, we explore issues related to “author-preneurship”, including time management, legal issues, working with collaborators and self-identity within and outside of your entrepreneurial endeavors.
Kevin Smokler, Chief Evangelist and Community Director of BookTour moderates this panel. Smokler is joined by Betsy Amster, President of Betsy Amster Literary Enterprises; Mark Sarvas, litblogger and author of Harry Revised; Kim Rickets, founder of Kim Rickets Book Events; and Ron Hogan, founder of Beatrice.
August 6th, 2008 at 10:42 am
[...] can authors balance writing and building their [...]
August 6th, 2008 at 6:50 pm
Great discussion. I especially loved Kim Ricketts’ ideas about taking books and authors out of the bookstores and to people. I wish bookstores would allow that more.
August 7th, 2008 at 12:43 am
[...] - especially if the authors aren’t (yet) famous. This BookExpo America panel suggests how. It’s 41 minutes. Hear how to balance your need to write with your obligation to promote. [...]
August 20th, 2008 at 4:23 am
[...] sector? You’re a technopreneur. Or you might be a minipreneur, actorpreneur, agripreneur, authorpreneur, seniorpreneur, or even a mompreneur. [...]