July 31, 2008
Chinese Publishing: Mapping the Market and Extending the Partnerships
Who is who, and who is doing what in the Chinese publishing market. How and where to find reliable and detailed market information – in English? What can a partnership do that a straight right sale can’t? And why do Chinese want to localize certain books?
Robert Baensch, Principal of Baensch International Group Ltd. and author of The Publishing Industry in China, leads the discussion to answer these questions. Baensch is joined by Ou Yang, Editor-in-Chief of China Publishing Today and Liu Yuan, VP at China Higher Education Press.
