BookExpoCast

July 15, 2008

Scaling the New Economies: In Search of Book Publishing’s 2.0 Business Model

As consumers grow increasingly used to consuming an enormous amount of information from countless websites and blogs, for free, what’s the business model for traditional publishers? And how do we compete in a world where people are willing spend their time writing for Wikipedia, a website or blog, for nothing?

With these new economies becoming known as “sharing” and “gift” economies, what’s the role of the working writer? And in a world where “free” is fast becoming the new buzz word, how do publishers make a buck? How do authors? And is there a difference between information and content? Does everything have to be free?

In this podcast episode - Scaling the New Economies: In Search of Book Publishing’s 2.0 Business Model - this distinguished panel of online experts tell us how we can make dollars, and sense, out of these new and emerging economies and ideas.

Panel moderator Jeff Gomez, Senior Director of Online Consumer Sales and Marketing at Penguin Group USA, is joined by Derek Powazek, Founder of JPG magazine; Dave Hanley, VP of Marketing at Shelfari, and Scott Sigler, a social media strategist and author of Infected.