July 10, 2008
Publisher Paradigms for the Emerging Generation of Mobile Content Consumers
Moving forward, the ability to create content that is enjoyed and shared by consumers will define success in publishing. New mobile devices and technologies, such as Apple’s iPhone, Amazon’s Kindle and Sony’s eBook Reader, are just a few of the devices that are changing how people consume and share book content.
For publishers to remain relevant and increase sales, it is essential that they incorporate new output formats into their product mix, which make it easy for buyers to access and recompile book content in the format of their choice, whether it be printed on demand, accessed online or on mobile devices. How can publishers harness the energy and success of new distribution technologies to market and monetize their backlists? How do you format and distribute content across a variety of new platforms and maintain copyright protections? How does the expanded digital content provide the basis for sales opportunities? The answer may seem radical to traditional book publishers but not to modern-day online users who are accustomed to digital access and use of content when, where and how they like it.
Todd Eckler, Vice President of North American Sales at LibreDigital, leads us through this educational session.
