June 17, 2008
BISG Presents Book Industry TRENDS 2008
Get your first look at the data driving today’s book industry! This session previews the newest edition of the Book Industry Study Group’s (BISG) flagship research publication Book Industry TRENDS 2008.
The presentation offers details concerning the overall size of the U.S. book market and growth projections for 2008 through 2012. For more than thirty years Book Industry TRENDS has been an authoritative and indispensable tool used by all sectors of the book industry to stay on top of business today. Planners, marketers, publishers, business developers, sales directors and others find this report invaluable in formulating more successful marketing strategies and business development plans.
This podcast episode features Michael Healy, Executive Director of Book Industry Study Group, Inc., and Fordham University Prof. Albert N. Greco of the Institute for Publishing Research.
BEA partner Chris Kenneally of “Beyond the Book” recently interviewed Healy and Greco about Book Industry TRENDS 2008. To listen to that podcast, please visit www.beyondthebook.com.
