June 10, 2008
BOOM: Marketing to the Ultimate Book-Buying Consumer
The publishing industry has woken up to the fact that the boomer generation, and women, in particular, did not fade away at 60.
In fact, baby boomers–ages 43-61– comprise the largest book-buying demographic today. But as lucrative as this consumer may be, marketing books to boomers is not for the faint of heart. They are a complex, demanding and often unpredictable generation–but worth the effort. This panel of experts will help you reach, connect with and influence this ultimate power consumer.
Moderated by Carol Orsborn, Ph.D., Sr. VP and co-chair of Fleishman-Hillard’s FH Boom, the panel included Ellen Archer, Sr. VP and Publisher of Hyperion/Voice; Karen Murgolo, VP and Editorial Director of Springboard Press; and David Singleton, Director of Planning and Promotion for AARP Publications.
June 17th, 2008 at 1:45 pm
[...] You can hear the a podcast of the whole panel here. [...]