Uncertainty and apprehension for staking a claim on China’s mainland can make fence-sitters of even the most aggressive market seekers. However, there have been a handful of publishing risk-takers who have painstakingly set up shop to publish books to this massive market.

Robert Baensch, author of The Publishing Industry in China, leads this panel in a discussion focusing on how to grapple with China’s political, institutional, social and technical hurdles. Panel speakers for this Educational Program included: Karen Christensen of Berkshire Publishing, Jo Lusby of Penguin China, Joan O’Neil of John Wiley and Sons, and Michael Wester of True Run Media.