July 11, 2007
BEA Global Market Forum: Spotlight on China
Uncertainty and apprehension for staking a claim on China’s mainland can make fence-sitters of even the most aggressive market seekers. However, there have been a handful of publishing risk-takers who have painstakingly set up shop to publish books to this massive market.
Robert Baensch, author of The Publishing Industry in China, leads this panel in a discussion focusing on how to grapple with China’s political, institutional, social and technical hurdles. Panel speakers for this Educational Program included: Karen Christensen of Berkshire Publishing, Jo Lusby of Penguin China, Joan O’Neil of John Wiley and Sons, and Michael Wester of True Run Media.
March 15th, 2008 at 2:16 am
What an interesting way to get people interested in reading! Book trailers are like movie trailers, but for books! You can find them all over the internet now, but here is a site that’s featuring them on YouTube. http://www.youtube.com/booktrailers