June 19, 2007
Thinning the Ivy: How Yale University Press Used New Media to Change its Image
As the publishing industry embraces the world of new media, lessons can be learned from the pioneers of our business. Daniel Lee, Web Marketing Manager for Yale University Press and Chris Gondek, Producer and Host of the Yale PressCast will speak about the genesis of their successful project and share real results from their new media initiatives. Lee and Gondek will also teach you how to launch your own new media partnerships.
