June 14, 2007
Corporate Social Media Platforms: A Case for Publisher Participation
Corporations in all industries are experimenting and effectively using social networking tools to build product awareness and communicate with customers. In the publishing environment, books provide an easy platform for the many individual consumer and author blogs that exist – and there are many – but what about the publishers?
This session provides an overview of the social networking activities of various publishers and provides a window into their motivations, successes and expectations. It is hosted by Michael Cairns, founder of Information Media Partners. Speakers include Michael Hyatt of Thomas Nelson, Carrie Kania of Harper Perennial, Jim Behrle of Overlook Press, Karen Christensen of Berkshire Publishing and Molly Vallik of Harlequin.
