June 13, 2007
Upfront and Unscripted: George Jones, CEO of Borders
George Jones is CEO of Borders Group, having been appointed in July of 2006. In this Upfront and Unscripted session, he sits down with Shelf Awareness publisher John Mutter. Jones explains Borders’ strategic plan for the future and why he believes that this plan is the right one to drive a long-term turnaround for this leading retailer.
