June 10, 2007
Giving it Away: Free Lunch or Unrealized Opportunity
For publishers and authors alike, control of their content is traditionally of paramount importance. Yet for a growing segment of book publishing, a “free lunch” – usually served online, or at least dished out in one digital form or another – is seen as a smart marketing ploy to lure readers.
Christopher Kenneally, Director of Author Relations at Beyond the Book, an information program of the Copyright Clearance Center, is joined by Chris Anderson, Editor-in-Chief of WIRED and author of The Long Tail, Waterfront Media CEO Ben Wolin, and David Langevin, VP/Director of Electronic Markets for Hougton Mifflin Co. Together, this panel of industry experts discuss when and how (if ever) a free lunch can pay off for all parties to the process.
June 20th, 2007 at 5:02 pm
[...] To delve deeper into this idea, I recommend Chris The Long Tail Anderson’s MP3 at http://www.BookExpoCast.com titled: Giving it Away: Free Lunch or Unrealized Opportunity. You can download it for FREE! here. BTW, Chris’s follow up to his bestselling book The Long Tail is called FREE (read his post about it here.) [...]
June 29th, 2007 at 10:10 am
[...] On the note of free, the beginning of this podcast from the BEA has Chris Anderson saying some interesting things about free and paid-for content. A word of warning though - the other guys are really boring. [...]