May 22, 2007
Chris Anderson Addresses the Changing Retail Landscape
Chris Anderson is the editor-in-chief of WIRED and the author of The Long Tail. In this episode, Anderson gives us a preview of two sessions he’ll be involved with at BEA.
“Giving it Away: Free Lunch or Unrealized Opportunity” will take place on Thursday, May 31 at 3:00. “Giving it Away” addresses the pros and cons of supplementing the sale of a book with free content. During “Upfront & Unscripted: Ken Lombard, President, Starbucks Entertainment,” Anderson and Lombard will discuss how the innovative coffee seller has moved into the realm of book and music retail. This session is scheduled for Friday, June 1 at 1:30 pm.
