June 19, 2006
BEA #10 - Chris Anderson on Long Tail Prescriptions for the Book
Chris Anderson, editor-in-chief of Wired Magazine, provides a summary of his ground-breaking theory on how small markets are becoming the new mass-market and how he has been writing his book, The Long Tail: Why the Future of Business is Selling Less of More, in public through his blog.
June 23rd, 2006 at 8:47 am
[...] I’ve just begun listening to Chris Anderson’s podcast from the BEA. [MP3 file here] Not the one where he is in discussion with Michael Cader, which is also brilliant, but just him with a croud of publishers. He says that he only speaks to audiences (unpaid) who he can learn from. [...]
October 12th, 2006 at 9:29 am
Chris Anderson on ‘The Long Tail’…
The Internet can potentially turn the traditional business model on its head. It is now possible to sell your niche products to a global marketplace, and reach consumers way outside your normal 50 mile radius catchment area.
Chris Anderson – editor…
October 12th, 2006 at 9:34 am
[...] Chris Anderson – editor of Wired magazine – coined The Long Tail to explain how the Internet was changing the means of consumption and commerce. In this audio recording he provides a summary of his theory and the background to writing his ground breaking book. [...]
October 14th, 2006 at 7:03 pm
[...] Wow- what a great presentation (podcast) by Chris Anderson, author of the Long Tail. So many fascinating points- such as Google’s ability to capture all the small advertisers that will never get called by ad salesmen, but the aggregate of their spend is a very large figure. It’s about an hour long, but well worth it if you have the time. The rise of peer production is really incredible and powerful. IMO, companies should not have to pay for focus groups or product ideas. Chances are, some really great ideas reside in the brains of employees, but the wisdom that resides outside your organization is even greater. Take advantage of it- if you have passionate customers, they will gladly give you product ideas and help you innovate faster than your company going at it solo. Chris bounced most of his long tail ideas off the readers of his blog to produce a better book- a great use of “wisdom of the crowds.” [...]
October 30th, 2006 at 8:20 pm
[...] Como este artículo ya se está alargando demasiado, voy a dejar que sea el propio Chris Anderson el que siga hablando sobre este tema en el siguiente podcast. [...]