June 8, 2006

BEA #6 - Best Way to Target Mobile Devices

Elizabeth MackeyElizabeth Mackey, VP and GM of eReader, Motricity talks about ways the publishing industry can reach mobile devices — cell phones, PDAs, MP3 players and other portable readers and players. The potential market is enormous: there were 120 million new cell phones purchased in 2005 alone.

 
 Best Way to Target Mobile Devices [30:00m]: Play Now | Play in Popup | Download

3 Responses to “BEA #6 - Best Way to Target Mobile Devices”

  1. Lynn Manning Ross Says:
    June 8th, 2006 at 7:37 pm

    Please provide a choice of modem speeds as some are on 52 baud.

    Thanks

  2. Rob Says:
    June 10th, 2006 at 6:24 pm

    I am sorry, Lynn, we are not able to have different download speeds based upon different modems.

    - BookExpoCast

  3. Jim @ Mobile Phones Ireland Says:
    December 2nd, 2006 at 11:05 pm

    Elizabeth great information thanks, you maybe be interested to know that in Ireland we have 104% penetration on the mobile market…that’s more then one phone for every man/woman and child.

Leave a Reply